Adobe Express has launched The AI Guide to better understand how people across the UK are using AI in their everyday lives, both at home and at work.
Key findings from the research, which surveyed over 1,000 UK adults, show that 40% of people use AI in both personal and professional settings, with 72% reporting a boost in productivity and 51% saving money.
Adobe Express set out to uncover the truth behind AI habits, productivity hacks and emerging concerns. The result is a look at how the nation is embracing AI to boost creativity, streamline everyday tasks, and save time and money.
Key findings: AI adoption across the UK
- 40% of people now use AI both at work and in their personal lives
- 15% use AI solely for work and 25% in their personal life
- 31% don’t use AI at all while 5% want to learn more about it
- 72% reported a moderate to significant productivity boost from using AI
- 47% say AI saves them up to 4 hours per week at home
- 43% save up to 4 hours weekly at work, with 12% saving more than 10
From recipe generation to birthday invitations, AI is fast becoming the go-to tool for everything from creativity to admin. More than half of people (51%) say they’re saving money using AI, with a quarter saving up to £50 a month.
AI at home: Life admin, personal projects and creativity
The survey found that people commonly use AI for:
- Information research (65%)
- Smart communication (29%)
- Entertainment (28%)
- Personal organisation & fitness tracking (41%)
AI at work: Creativity, analysis and time-saving
At work, AI’s biggest impact is on efficiency. UK professionals are using AI to:
- Design & content creation (70%)
- Research & information gathering (56%)
- Data analysis (46%)
- Project management (40%)
- Communication (22%)
- Software development (18%)
Industries across the UK are adopting AI in varied ways to suit their workflows. In marketing, advertising and PR, 60% of professionals use AI both at work and at home mostly for creative tasks.
In business, consulting, and management, 75% use it for data analysis, while 100% of legal professionals rely on it for content creation and communication.
In IT, 73% use AI for sourcing information and 47% for software development. Sectors like environment and agriculture, and hospitality and events, report the biggest time savings, with 50% in each saving over 10 hours a week.
However, challenges remain. 100% of those in science and pharmaceuticals avoid AI due to lack of training and privacy concerns affect up to 100% in marketing.
Why some still aren’t onboard
Despite the clear benefits, adoption barriers remain:
- 31% are concerned about data privacy
- 27% struggle with understanding or using AI tools
- 19% fear becoming too reliant or losing skills
- 14% are put off by subscription costs
Industries such as science, pharmaceuticals and creative arts cited a lack of education as the key reason they avoid AI.
Adobe Express is committed to breaking down these barriers by offering intuitive, free tools that make creativity accessible to everyone. From AI-powered design templates and an image generator to video creation tools, the platform enables users to bring ideas to life – no advanced tech knowledge needed.
Adobe Express has created some top tips for using AI more effectively
Inspire ideas
AI-generated prompts can help inspire ideas, designs and content starters, and generative AI tools can help offer fresh ideas to get your creative juices flowing. Think mood boards, presentation and design assets or simply a starting point to creative something completely unique. Use AI as a springboard for your existing creative skills or play around with editing tools to learn something new.
Streamline your schedule
AI tools are ideal for streamlining workflows, whether it’s your professional schedule or your personal calendar. Use tools to automate repetitive tasks and forecast timelines or utilise virtual assistants to help schedule reminders and respond to emails.
Be mindful of sources
It’s true that almost one in five (18%) people are sceptical about the reliability of AI outputs, and it’s certainly something to bear in mind. AI tools can deliver a world of information in just a few prompts, but it’s important to remember to check your sources to mitigate spreading false information.
Look out for free tools and trials
Almost one in six people (14%) miss out on the tools and possibilities AI-generated services can provide due to concerns surrounding subscription costs. But there are plenty of creative tools out there that don’t come at a price.
