Maxim
We need a different conversation about development
Nearly everyone criticises the planning system, but isn’t one of the biggest problems, literally, much closer to home? Are we looking at development, and specifically housebuilding, through the wrong end of the telescope and overlooking the positives? The reality is we all need a place to live, and it changes throughout the stages of our […]
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Trust will be the watchword for ’24
This year, securing trust and retaining their own reputation will be more important than ever for business and dare I say it, politicians. According to the 2023 Edelman Trust Barometer, half the UK population trusts business, up 1% on the previous year, while only 37% trust the government, a fall of 5%. Worryingly, it also […]
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Confidence Breeds Confidence
It was disappointing, but not surprising, that companies in the South East have reported lower confidence in their own business prospects, according to the latest Business Barometer from Lloyds Bank Commercial Banking. What can we do to turn this around given the challenging economic climate? Confidence breeds confidence, just like success breeds success. The survey […]
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Constructing a case for development
As we can see in this edition of South East Business, the construction industry is important to the region’s economy. There are some fantastic companies, but too often before a spade can be put in the ground, there’s the need to navigate the court of public opinion, and that requires good communication from the start. […]
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Great marketing is at the core of Apple’s success
In my first job, back in 1986, I was handed an Apple Macintosh Plus, with only 1 MB of RAM and an 800kb hard drive. It immediately connected with me, and I was hooked after I wrote my first-ever press release on it. Since that day, most of the tech I use at Maxim’s office […]
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