Brighton-based creative studio RamJam has launched PromotAR, a platform that allows brands to engage customers through interactive, shareable digital experiences.
Using RamJam’s 15 years of experience in augmented reality (AR), gamification and digital innovation, PromotAR enables brands and agencies to create web-based interactive collectibles that can be used to support customer engagement activity.
The platform can host a range of digital experiences, including one-off character collectibles, AR product trails and virtual reality (VR) modules. It also includes a metrics dashboard to measure factors such as engagement, social media activity and conversion rates.
PromotAR offers a web-first approach to 3D digital collectibles. Accessible via QR codes or web links, it allows brands to integrate AR-powered content into events, product launches and campaigns without requiring app or blockchain development.
The platform supports unlimited collectible variations, each with a unique tag or number, and offers optional geolocation-based reward trails. It also provides data insights on usage and performance.
Tom Jackson, founder and creative director of RamJam, said: “PromotAR is a game-changer for brands seeking to stand out. Our platform combines rapid deployment with immersive AR collectibles, driving measurable engagement while keeping traffic on your website. It’s the most interactive way to connect with today’s experience-hungry consumers.”
