Diamonds Factory opens its doors in Brighton

SHW, on behalf of a private client, has secured a new five-year lease with Neve Jewels Limited trading as Diamonds Factory at 26b North Street in Brighton.

In an off-market transaction, Neve jewels, a global leader within the diamond jewellery space, established in London, has taken the 325 sq ft retail unit as part of its expansion.

Neve Jewels operates across three brands: Diamonds Factory, Austen Blake and Sacet. One of the fastest growing companies in Europe, Diamonds Factory currently has boutiques in London, Paris, Berlin and Sydney, and will now be opening its doors in Brighton as its first store outside of London in the UK.

SHWโ€™s Alexander Denning said: โ€œWith our strong market knowledge in the South East retail sector, we were aware of the requirement of Neve Jewels and proactively approached one of our clients who had a shop due to be vacant, which matched the retailerโ€™s requirements.

โ€œWe were subsequently instructed to act on behalf of the landlord to negotiate terms with the tenant off-market and, following swift legals, are pleased to see this transaction now completed.โ€

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