Kent fruit grower John Myatt and his daughters Alex and Hannah of J Myatt and Co are set to star in Marks & Spencer’s latest ‘Farm to Foodhall’ campaign advert, on screens now.
Based in Rochester, J Myatt & Co has been working with M&S for over 40 years and is behind the supermarket’s tree-ripened British plums.
The advert sees superstar chef Tom Kerridge meet with John and the team to find out more about producing and picking the perfect plum.
J Myatt & Co grows 11 varieties to ensure the longest possible British plum season, and each tree-ripened plum is left on the tree for longer to ensure maximum flavour.
Each is then handpicked on the farm, depending on the deep purple and gold colour and feel of the fruit, ready to be packed and reach the shelves for customers.
M&S’ ‘Farm to Foodhall’ campaign spans TV, in-store and online advertising, as well as social media. It follows Kerridge as he visits M&S farmers and suppliers across the UK to tell the stories behind a range of products.
J Myatt and Co is also part of M&S’s Plan A programme for British farms, a five-year plan that will support soil health and biodiversity, including bird nesting and native plants, to preserve the farm for future generations.
John Myatt of J Myatt and Co said: “It was an absolute pleasure to welcome Tom Kerridge to the farm and share the hard work the team put into producing the best possible tree-ripened plums for M&S customers.
“We are so passionate about growing the highest-quality fruit with the best flavour possible for customers. Our tree-ripened plums are a real family favourite, and the natural tree-ripened sweetness, helped by the Kent sunshine, is unbeatable.”
Pablo Martinez, senior food technologist at M&S, added: “Our ‘Farm to Foodhall’ campaign is all about showcasing the hard work of the growers behind the M&S products our customers see on the shelves.
“We are so fortunate to have a longstanding relationship with John and the team, and their commitment and energy is infectious.”
