West Sussex premium vintage sparkling wine producer Roebuck Estates has announced a new partnership with Sussex Cricket.
This is the first time in its almost 200-year history that the prestigious cricket organisation has partnered exclusively with an English sparkling wine, with Roebuck becoming the Official Sparkling Wine at all cricket matches for an initial two-year period.
Bringing its collection of sparkling wines to the home of Sussex Cricket, Roebuck will create “vintage moments” throughout the cricket season, with the partnership including exciting elements such as a dedicated Roebuck Estates Sparkling Wine Bar, premium wine tasting occasions for ambassadors and members, and fan engagement opportunities.
The partnership also includes wider marketing activities, such as on-site branding, and opportunities for content creation.
Nestled in the heart of West Sussex and with five vineyards across Sussex – one of the UK’s most renowned winemaking regions, Roebuck Estates launched its first vintage sparkling wine in 2019.
Accruing a vast number of top-tier awards and accolades since then, Roebuck is today one of the fastest-growing English sparkling wine brands, found in prestigious venues all around the world, including the likes of The Savoy, The Fat Duck and The Mandarin Oriental, as well as in iconic retail venues such as Liberty London and nationwide at Majestic Wine.
Michael Kennedy, CEO at Roebuck Estates, said: “English sparkling wine is an exciting and growing category. At Roebuck Estates, our growth has tripled over the last three years, supported by an increasing awareness as to the impeccable quality of our wines, and by customers seeking out home-grown offerings that rival champagne.
“We’re delighted to have this exciting opportunity to bring together our premium quality sparkling wines, crafted from the finest fruit grown at our vineyards in Sussex, with the very best of Sussex Cricket, and to continue introducing our vintage wines to Club members and visitors to the region.”
Sam Graham, director of Growth at Sussex Cricket, added: “Following on from our first-of-its-kind catering deal announcement with Aramark UK, we are delighted to sign a partnership with Roebuck Estates.
“Sussex Cricket is committed to sourcing and supplying the highest quality, local products at The 1st Central County Ground and Roebuck’s sparkling wine range is exactly that.
“We can’t wait to give our members and supporters the opportunity to sample what our new partner Roebuck has to offer.”
