PR and marketing specialist Sharp Minds Communications has evolved its brand to reflect an “increasingly sophisticated and tactical approach” to communications as the agency bids to go national.
The venture, which includes a new logo and website, is part of the company’s mission to showcase its ambitions to attract new clients and highlight its purpose of providing tactical award-winning comms at significantly lower rates than bulge-bracket, London-based agencies.
The rebrand aligns with a refocused direction, with the agency expanding its reach outside the South East after bolstering its client base by winning national and blue-chip companies.
Sharp Minds Communications, which is based in Tunbridge Wells, Kent, has spent eight months examining every aspect of the business in preparation for the relaunch.
Managing director Siobhan Stirling said the move was about ‘resetting the company’ to reflect servicing larger companies with a national and international reach.
Siobhan said: “Our previous brand identity served us well, but no longer reflected where we are now as an agency, both in terms of the scale and ambition of our clients and the value we add for them.
“The rebrand now brings our visual identity in line with our exciting proposition of bringing our powerful and intelligent communications to market, competing on service levels with London agencies, but at rates that reflect our lean, agile approach.”
Mark Foxwell, director and head of PR, said: “We want to be the go-to for small to large brands that are looking to earn media and reputation to build their brands and their futures, but at significantly lower rates than bulge-bracket agencies that historically overcharge.”
Sharp Minds Communications’ recent wins include Dootrix, a tech disruptor working with Heathrow, GRIDSERVE and Confused.com, leading South East law firm Thackray Williams, and national crisis communications for the care sector.
Last year, Sharp Mind Communications’ thought leadership resulted in one of its proudest achievements since the company was founded in 2016. The agency managed to compete with 2,000 entries from 60 countries from EMEA global brands and communication agencies, such as Virgin Media and Edelman, to become a finalist in the highly regarded SABRE Awards EMEA 2023.
After months of hard work researching, creating, designing and distributing a world-first report, the agency delivered a global audience of more than 230 million people – increasing website traffic and sales for its client, an internationally renowned steel manufacturer.
