kff invests £3m in Aylesford site as demand grows

Aylesford-based regional wholesaler kff has invested more than £3 million in its operations as the company enjoys a 50% post-pandemic boom in sales.

As well as spending in its site and transport, kff has also invested in its digital platforms, updating its website with a fresh design, increasing customer ordering functionality and showcasing its refreshed brand identity.

Phillip White, kff managing director, said: “As part of Sysco, we have the backing of the world’s leading foodservice company, which has allowed us to invest in the business to help us grow.

“Over the past couple of years, we have refocussed the company to increase our local provenance, growing the number of Kent and South East producers that we work with.

“We’ve also spent £1m upgrading our refrigeration so that we can launch a much bigger ‘fresh’ range, adding more than 250 products, which means that our customers can now access even more products in one place from one supplier. And we’ve made it easier for customers to access the range with new apps and an upgraded website.”

The company has increased the size of its site, taking a satellite warehouse next to its original Aylesford site, so that it can carry a bigger range and it has also invested almost £2m in its fleet, upgrading to modern, efficient vehicles.

Phillip added: “The result of the investment is already being seen, with a huge increase in sales compared with before the pandemic and some fantastic feedback from customers on the new ranges.”

In addition to the investment in vehicles and refrigeration, kff has made improvements around its site, including upgrading colleague and kitchen facilities.

Leave a Reply

Your email address will not be published. Required fields are marked *

Finance News

Businesses face ‘wake up’ call about international indirect tax obligations

Top 10 accountancy and advisory firm Azets is warning Kent businesses that many companies do not fully understand the extent and complexity of international VAT and Customs Duty rules.

Read More
Finance News

IWD: Female-founded Kent digital marketing community secures £250k investment

Skills of the Future Ltd, a Kent-based community-focused digital publisher and events company, has secured £250,000 in private investment funding to support future growth opportunities with the support of NatWest’s Entrepreneur Accelerator Hub in London.

Read More
Finance News

Majority of businesses struggling to secure additional funding required to support their growth  

New research from business and financial adviser Grant Thornton UK LLP finds that, while many businesses expect they will need to secure additional funding to support their growth this year, the majority are currently finding it difficult to access the funding required.  

Read More